Pretty Fly was created by a kiwi girl with an upbringing on Lake Tarawera. The idea sprung to mind after continuously throwing on over sized dad jumpers and socks every time Becca arrived at the lake. Spending as much time in the outdoors as she possibly can, the most common item always missing was a good old pair of comfy socks. Because they are made with 100% merino wool the fabric is breathable and odourless. The colours of the socks have been drawn from the natural environment of the lake and the custom designed embroidered fly; the Woolly Buggar, has been transferred from a unique pencil sketch into a pattern on the side of the socks. 
These socks are perfect for any time of the year to keep your feet toasty during any adventure or outdoor activity. Whether it be fishing on the lake, chilling in front of a bon fire or reading a book in bed with a cup of tea these socks will keep you looking fly all year round. 

Pretty Fly represents more than just a sock, it has a story to tell and many adventures ahead. 


Becca Aiken on the boat at Lake Tarawera